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LION + WILD IS A SWIMWEAR LINE that is AIMED AT PUSHING PAST THE NORM, GIVING THE DESIRE TO BRING OUT YOUR UNPREDICTABLY WILD SIDE.
CREATED IN 2019 BY DESIGNER HEATHER HILLIARD, SHE DESCRIBES HER STYLE AS an attempt at being as different and eye catching as possible. she also incorporates an ANDROGYNOUS aspect - PULLING FROM AND BLENDING BOTH FEMININE AND MASCULINE VIBES, WHICH ARE REFLECTED IN HER DESIGNS.
A NORTH CAROLINA NATIVE WITH ARDENT APPRECIATION FOR ORIGINALITY, SHE DECIDED TO MOVE TO MIAMI AND ATTEND MIAMI INTERNATIONAL UNIVERSITY OF ART & DESIGN WHERE SHE GRADUATED WITH A BACHELORS IN FASHION DESIGN.
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LIVING IN MIAMI, SHE APPRECIATED HOW ENCOURAGED IT WAS THERE TO BE DIFFERENT AND THIS ALSO BROADENED HER LOVE OF ORIGINALITY, THUS SPARKING HER DESIRE TO CREATE A BRAND WITH THE SAME MOTTO.
THE NEON GALAXY CASTAWAY COLLECTION OF BRIGHT COLORED STYLES IS THE FIRST OF THE BRAND, LAUNCHED IN 2019 AND WAS LATER FOLLOWED BY THE BACK TO EARTH TONES COLLECTION OF ADDITIONAL STYLES IN SOLID EARTH TONES. IN 2025, THE MOONLIT SATURN COLLECTION WAS RELEASED.
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BUCKLE UP AND ENJOY THE RIDE ON THIS SPACESHIP... LION + WILD IS HERE TO KEEP YOU ORIGINAL, BABES.